Genre and Audience Research

Comedies have always found there way to stay in everyone's favourites. The Hangover 2, the sequel to the box office hit The Hangover, came into cinemas on the 26th of May 2011. Its budget higher then its original, and gross lower then the first, it didn't really invoke much of a stir in the film world. This may have been because it didn't really advertise much before the release. Doing that people wont know about it and then people wont go and watch it.

The budget on The Hangover Part II was $80000000 and it made $254455968 in gross. You might be able to say that all the existing customers who watched The Hangover, will have come back and watched Part II. It was an age rating of 15 which goes to show that this is a good audience to screen to as it provides a wider range of customers.

I too have decided to rate mine a 15 as I want to use stronger swear words then that of what would be allowed into a 12. This would also allow better comedy scenes and would also give me a lot more of an audience to view it.

1. Theme: No theme is prohibited, provided the treatment is appropriate to 15 year olds.
2. Language: There may be a frequent use of strong language; the strongerst terms are only rarely acceptable. Continued aggressive use of strong language and sexual abuse is unacceptable.
3. Nudity: There are no constraints on nudity in a non-sexual or educational content.
4. Sex: Sexual activity and nudity may be portrayed but without strong detail. The depiction of casual sex should be handled responsibly. There may be occasional strong verbal references to sexual behaviour.
5. Violence: Violence may be strong but may not dwell on the infliction of pain, and of injuries. Scenes of sexual violence must be discreet and brief.
6. Imitable techniques: Dangerous combat techniques such as ear claps, head-butts and blows to the neck are unlikely to be acceptable. There may be no emphasis on the use of easily accessible lethal weapons (In particular, knives).
7. Horror: Sustained or detailed infliction of pain or injury is unacceptable.
8. Drugs: Drug taking may be shown but clear instructive detail is unacceptable. The film as a whole must not promote or encourage drug use.

(Found from http://www.screenonline.org.uk/film/id/592478/index.html)

(If you cannot see them, highlight them, I didn't know how to fix it)